Barbara Venneman is the Global Digital Customer Leader and Deloitte Digital Chief Growth Officer. She helps brands become customer-obsessed by building connections between people, systems, data, and products, enabling them to deliver more personalized, contextual experiences for their customers.
Venneman focuses on increasing customer- lifetime value using data-driven creative, cognitive web, and customer data to deliver emotional experiences to targeted segments across customer acquisition, engagement, service, and retention.