The key aim of one particular workstream of the transformation was to deliver consistent, high-quality HR services and a great user experience to all colleagues, with all HR-related systems, topics, policies, and processes available in one place.

This enables the HR business and people partners to spend less time on repetitive administration tasks, emails, and calls—which, historically, take up almost half of each working day—and more time on strategic and added value projects to unlock further productivity and efficiency benefits across the organization.

With the support of Deloitte, who has played an important role in partnering with Amplifon on relevant transformation initiatives, Amplifon launched an HR digital transformation program featuring a new HR operating model.

Building on its widespread use, trust, and confidence in ServiceNow IT Service Management, Amplifon selected ServiceNow HR Service Delivery as the platform to automate many of the everyday HR processes and tasks which were time-consuming both for employees and the HR teams.

A bespoke solution emerged following the close collaboration of the Amplifon Corporate HR Operations Team, Deloitte, and ServiceNow: ‘Hey HR!’. Comprehensive engagement and testing involved the HR teams in Italy, Spain, France, Germany, New Zealand, and several other countries to optimize processes, identify areas for improvement, and define best practices.

The inbuilt flexibility of the Now Platform was an important factor in the continuous improvement process, delivering an experience appropriate for all HR users’ requirements around the world, and one that would enable Amplifon to monitor the adoption of the new HR Operating Model from both a technical and an organizational perspective.

A single, intuitive self-service HR portal with a single point of access and landing page—called Hey HR!—is easily accessible from workstations and, crucially given the age profile of Amplifon’s workforce, from a mobile app. It brings all HR information and services together in one place.